I Turn Google Ads Into Predictable Revenue Machines
Google Ads strategy, audits, and AI-powered PPC management for businesses that take growth seriously.
0+
Years in Paid Search
£0M+
Ad Spend Managed
Top 0%
Top Upwork (Expert Vetted)
0+
Campaigns Optimised
About
I Find Where Your Budget Is Being Wasted And I Make It Stop
Most Google Ads accounts bleed money on autopilot. I fix that.
For 14 years, I've been inside the trenches of paid search — managing over £100 million in ad spend across every industry you can name. I don't sell courses. I don't do fluff. I find where your budget is being wasted and I make it stop.
I've managed £100M+ in Google Ads spend. Most of it was other people's money. All of it was treated like my own.
14 years in Google Ads — not 'digital marketing'
£100M+ personally managed, not agency-claimed
Top 1% Upwork — Expert Vetted from 500+ projects
Google Premier Partner
I build AI tools to do what most agencies can't
Results
The Numbers Don't Lie
Real results from real businesses. No fluff.
UK Conveyancing Firm
+78%
Profitability Increase
While 5x-ing their ad spend — every pound tracked to a signed case.
AV Equipment Supplier
£761K
Direct Revenue Generated
£1.65M SQL pipeline built from Google Ads alone.
Holiday Home Rentals
600+
Leads Per Month
Single salesperson handling all the leads — they had to hire two more.
National Retail Chain
42%
Cost Per Acquisition Reduction
Same budget, 42% more customers. The maths doesn't lie.
“Michael doesn't just manage ads — he understands the business behind them. Our cost per lead dropped by 60% in the first quarter.”
YouTube
Learn Google Ads From Someone Who Actually Runs Them
No theory. No fluff. 14 years of real campaign experience, on camera.
Free Tools
Free Tools I've Built
Tools built from 14 years of managing Google Ads — not theory, actual problems I needed to solve.
Search Terms Audit Tool
AI-powered audit that analyses your Google Ads search terms, identifies wasted spend, and generates negative keyword lists in seconds. Powered by Claude AI.
Services
How I Work
Three ways to work with me. No retainers until you've seen results.
PPC Audits
I'll tear apart your Google Ads account and show you exactly where you're bleeding money. Detailed report. No fluff.
Campaign Management
Ongoing, hands-on management from someone who's managed £100M+. Not a junior. Me.
AI Automation
Custom AI-powered tools and automations for your PPC workflow. The future of ads management, built today.
Ready to Stop Wasting Ad Spend?
Book a free strategy call. I'll tell you exactly what's wrong and how to fix it — no obligation.
Google Premier Partner · Top 1% Upwork · 14 Years Experience